Almost everything we know about the Universe has been discovered through the light that reaches us from the stars, galaxies, nebulae, and other astrophysical objects. The use of spectroscopy to analyze this light has yielded information about size, temperature, composition and dynamics of a wide array of astrophysical objects from comets to planetary nebulae. No field of science places higher demands on the quantity and accuracy of atomic data than astrophysics. This data is produced by Herculean efforts of both theorists and experimentalist, but both are often needed to overcome the shortcomings of the other. This talk will discuss the aspects of some new, collaborative, joint theoretical and experimental projects to produce new atomic data that is improved for analysis and modeling of data from the increasing observational capacity of our most advanced ground- and space-based telescopes.